Post by hurricanemaxi on Sept 10, 2011 19:38:18 GMT -8
For far too long, the Web has struggled to make sense of users by applying metrics that were mere proxies of player behavior. As the social Web expands, a paradigm shift based on previous user behavior metrics will follow. The analytics company that best packages, distills, and helps its clients understand how to better monetize users within the paradigm will gain the biggest share of this new market
Once considered the red-headed stepchild of the gaming industry, social gaming is finally taking its rightful place at the table. Over the past several years, the free-to-play (F2P) model has surged to the forefront of next-generation gaming, while console game companies and traditional game developers have faltered by the wayside.
With its risk-free adoption, discoverability, and virtual goods format, the F2P model demonstrates how billions of smaller transactions, coupled with lower go-to-market costs and data-driven design, offer compelling game experiences to a market segment the traditional gaming companies persistently ignored.
Facebook is the dominant platform of choice for large social game developers like Zynga, Playdom, Playfish, Crowdstar, PopCap, and Kabam, among others. The ability to tap into a social graph of more than 750 million users to leverage network effects and shared interests has allowed the F2P business model to explode onto the gaming scene within a veritable blink of an eye.
User analytics have also changed, evolving from measuring and optimizing applications that sent hugs and vampire bites to games that had more complex game mechanics like Zynga's "FarmVille," the current linchpin of big data's social gaming success. Today's emerging social Web has the potential to leapfrog even Zynga's accomplishments as it expands beyond the traditional social networking platforms.
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Once considered the red-headed stepchild of the gaming industry, social gaming is finally taking its rightful place at the table. Over the past several years, the free-to-play (F2P) model has surged to the forefront of next-generation gaming, while console game companies and traditional game developers have faltered by the wayside.
With its risk-free adoption, discoverability, and virtual goods format, the F2P model demonstrates how billions of smaller transactions, coupled with lower go-to-market costs and data-driven design, offer compelling game experiences to a market segment the traditional gaming companies persistently ignored.
Facebook is the dominant platform of choice for large social game developers like Zynga, Playdom, Playfish, Crowdstar, PopCap, and Kabam, among others. The ability to tap into a social graph of more than 750 million users to leverage network effects and shared interests has allowed the F2P business model to explode onto the gaming scene within a veritable blink of an eye.
User analytics have also changed, evolving from measuring and optimizing applications that sent hugs and vampire bites to games that had more complex game mechanics like Zynga's "FarmVille," the current linchpin of big data's social gaming success. Today's emerging social Web has the potential to leapfrog even Zynga's accomplishments as it expands beyond the traditional social networking platforms.
________________
Mazda A/C compressors
how to unlock iphone